Starbucks
The aim of Starbuck is to satisfy the customer of their product. They are sure that the people enjoy the moment of having coffee of Starbuck. The company is confident about the quality of coffee and feels proud of having place in hundred best companies of coffee. they are looking forward to achieve other major goal regarding the field of coffee. Today they stand in the place to produce finest quality of coffee in the world.
The mission statement of the company is to create the environment for employer to treat to each other with respect and dignity. Diversify the business to make the risk of lose low. Adopt the best principle for marketing, purchasing, fresh delivery of coffee with the aim of getting top place for the company and keep the customer satisfied every time. And the employer should be able to ensure profitability for the company.
The company has the mission statement for environment. They are committed to improve the environment. They are looking for innovate changes in the company to respect the laws of environment and purchase such products for the company which are safe to the environment.
The company has friendly relationship with the farmer and they look for high quality of beans, they have experts for selecting finest beans. The success of the company also depends on the farmer to a great extent. The company keeps warm and enthusiastic approach to the coffee communities. They pay premium prices to farmers with aim to support their families. They launch easy loans for the farmer to invest in the farm and produce high quality of beans.
Their marketing policy is very strict and they are in the struggle to attract more and more customer for their product. They know that their customer is not from the same region and their interest is different. But they have accepted the challenge of providing excellent service for their customers. They have implemented new review polices to formalize the marketing and communication policies. They have hired intelligent persons who are the keys parts of their organization, they search in advance to analyze the material which can be obstacle and affect the progress of the company and make efforts to alleviate the issue. Media is a large source for advertise the products in the market and Starbuck advertising agency are instructed to select the media for producing adult base customer.
Starbucks Company is the leading organization in the world and the business of the company is franchised in the whole world. And it is very easy to get the franchise of Starbuck Company through online. The company also takes care to franchise their business for the person who has great confidence on their arms and direct the business in the right way.
The starbuck company produces about 12,000 coffee outlets in the US with the $5million of investment and each cup with special impacts of environment. And the recent research of an institute shows that with this step of the company can improve the environment. This was a partnership between starbuck and the Alliance to reduce the environment impact by serving coffee with such special cups.
